What are Impression Clicks?

Impression clicks are your advertisements people do NOT click when viewing a page that has advertisements on it. So meaning you are getting charged just for your advertisement to be displayed without anyone clicking on it... 

Q: Why Does Waachaa NOT charge Impression Clicks?

A: Well think about it... Why would you pay for something that gives you NOTHING in return? We dont have hidden fees like Google and other Search Engines. If a user did not click on your advertisement then you do not have to pay!